MA Studies > Fashion communication > Fashion communication alumnus > Karian van der Haak

Karian van der Haak

Karian van der Haak
Mind Appearances

The project Mind Appearances revolves around redirecting society’s focus from Appearances to the Inner self. This focus is created and maintained by the Fashion and Beauty Industry. Mind Appearances highlights issues such as mindless consumption and friction between ideals and reality. It encourages awareness and discussion through its manifest, the website and provocative statements. By infiltrating the Industry’s arena of shops, magazines and advertisements Mind Appearances will set off a movement.