MA Studies > Fashion communication > Fashion communication alumnus > Jaakko Mäkinen

Jaakko Mäkinen


Trying to read the unwritten laws that control the dressing of modern man. Dressing the
" way, according to class, status, gender, race, or just dressing as one feels best fitting to one's persona.

So, what happens when someone is breaking the laws?
How does one display his identity with clothing today and how it was done earlier?

When someone is paying attention to detail, dressing to perfection, creating his own personal style he's quite easily put into a box, defined by the surrounding world. Is the dressing a way to fight against those stereotypes and definitions, the status quo, or does it become the sole reason to dress up?