Dong Young LeeAlumnus
Is the concept of ‘Freedom lost’ still available in the realm of graphic design?
: The relationship between social-related themes and graphic designer freedom
My question is, at what point do graphic designers feel they have lost their subjectivity or autonomy, and why do these feelings result in a thirst for socially productive practice? This discussion is not merely concerned with an indoor or
microscopic discussion of the art/design field. I’d like to look at graphic design as a job or work in an objective way, not via a specific stance, philosophy or attitude. To view graphic design in an objective manner, I’d like to divide the discussion into four sections: The graphic designer as an individual,graphic design as a job, the environment and society as related to the field,and some ideas concerning possibilities for the field.
1.The graphic designer as an individual:a matter of freedom
- Authority and voluntary solitude as fuel for proactive production system
- Artificial freedom
- Collaboration / Co-operation as fantasy
2.Seeing 'graphic design' as a job:a matter of classification
- The error of classification: It's not a matter of resemblance / difference
- The problem–solution cycle
- The neutrality doctrine
3.The environment in which graphic design is now positioned
- The age of excess: the age of selecting
Possible conclusion:A shift of discourse
- From solutions to options
- From neutrality to conflict / discordance
- From ‘how to find freedom’ to ‘how to handle freedom’
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