MA Studies > Editorial design > Editorial design alumnus > Ana Ordoñez

Ana Ordoñez

Rethinking institutional printed material
What is the cheapest way to distribute relevant and specific information? Will printed information get to isolated populations? Is there another way to inform them about important issues and which is the best channel to do it? Does good/bad design influence people’s ability to assimilate information?.    
All these questions made me wonder about the information process, from the data obtaining to the desire and effort of diverse institutions on turning it into an enlightening publication of wide distribution.    
For different sectors, especially for state-owned organizations, it is really important to be able to get to people through printed media since often there is no other media available. However, since creativity and good design is still an expensive resource, result is either a very expensive item, which is not generally available for most of people or, poor quality printed material not professionally designed.   
I would like to explore my project from a sustainable point of view, from design to the final product. It will be focused on developing an editorial strategy to design good institutional publications, having in mind the great power of the image, the target population they are reaching and the objective to be accomplished.    
I attempt to do it by creating a methodology with the support of psychological and cognitive sciences. The methodology would cover not only the way of presenting problematic situations but also providing possible solutions to the printed media limitations, inconveniences and its channels of distribution. Furthermore, I think we can produce different effects and experiences on the readers by also exploring other physical elements like paper textures and hand-drawing. The aim is to produce a complete guide for people working on institutional publications leading them to a complete and meaningful information.   
Even though I came up with this idea after seeing and reading mostly Colombian institutional pamphlets and books, I know this kind of publications are not limited to state owned institutions and are not only received by people in isolated or run-down areas, they also go and get to school libraries and community centres. Hopefully, this project will provide some feedback not only for designers, but for parents, educators and policy developers, and will show effective solutions that although already exist, haven’t been checked let alone put into practice.