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Workshop Heineken



Heineken is a global beer company with a strong tradition in design. They asked MaHKU to organise a two day workshop for a special project of theirs. The main intention was creative input, not an end product. Participants in this workshop were all students in the Editorial Design and Interior Design departments of MaHKU. We did a quick scan of possibilities, directions and atmospheres, presented concepts and had a beer afterwards.
This workshop proved an excellent opportunity to:

  • practice quick concept development
  • experience daily practice: ordinary object, exciting questions
  • get to know corporate culture, speech and thinking 
  • get to know the other department and collaborate
     


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